Genworth Financial Wealth Management (GFWM), a subsidiary of Genworth Financial, Inc. GNW, today announced the appointment of Myra Rothfeld as Chief Marketing Officer. Reporting to CEO Gurinder Ahluwalia, Rothfeld will lead marketing, brand strategy and product management initiatives in support of the independent financial advisors GFWM serves.
“We are delighted to have Myra join the firm,” said Ahluwalia. “With today’s challenging landscape, we want to be more proactive and responsive in supporting our advisors. Adding her breadth of marketing experience and familiarity with the independent financial advisor will help us fulfill our mission.”
Rothfeld has deep experience serving as a marketing executive for financial institutions including Charles Schwab, Citibank, and Shearson/American Express. Most recently, at Citibank she led the development of a new independent advisor channel to expand solutions for the bank’s high net worth clients. Prior to that, Rothfeld was Senior Vice President, Marketing for Schwab Institutional where she was responsible for marketing, client experience and product management for the independent RIA business. She holds a Bachelor of Science from Cornell University and earned an MBA from New York University, Stern School of Business.
“Myra is passionate about the independent advisor space and she brings innovative ideas to help the advisors we serve grow and compete in their markets,” said Ahluwalia.