Sat01

RBC Wealth Management launches major global advertising campaign

Posted by on Oct 1, 2011 in Asia, Europe, Offshore, USA |

RBC Wealth Management, part of Royal Bank of Canada (RY on TSX and NYSE), this week launched a major global advertising campaign to support the global growth of its business.

The multi-year campaign is the first undertaken by RBC Wealth Management on a global basis, and features a series of print and online advertisements targeting high net worth individuals and their intermediary advisers, including lawyers and accountants.

“Raising awareness of our brand globally is a crucial part of our objective to both increase our leading market share in Canada and accelerate our growth internationally,” George Lewis, group head, RBC Wealth Management, commented. “This campaign is being launched at a time of tremendous opportunity for our business. RBC Wealth Management is investing in our brand in an environment where clients are looking for the strength, stability, global reach and integrity that our business embodies.”

The campaign, which launched this week, focuses on RBC Wealth Management’s position as one of the world’s top 10 wealth managers (Scorpio Partnership’s Global Private Banking KPI Benchmark 2011), highlighting its Canadian heritage, the breadth of its global solutions and its commitment to integrity. In an initial phase of the campaign focused on European audiences, Royal Bank of Canada’s proven history of strength and stability during times of market turmoil is highlighted. The campaign is unified under the positioning statement: “There’s Wealth in Our Approach.”
“Given the current environment, we chose to initially focus our campaign in Europe, where we believe that the stability that Royal Bank of Canada represents in the face of uncertainty will hold great appeal for clients,” added Lewis. “This campaign highlights our promise to clients that our approach to wealth management always places their needs first.”

The brand campaign will also see a new focus on sponsorship activity, focusing on RBC’s existing priorities in golf, visual arts, and promoting sustainable water use.

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Fri08

New hire into Conyers Trust & Private Client team in Bermuda

Posted by on Jul 8, 2011 in Offshore |

Conyers Dill & Pearman has announced the continued commitment to the development of its Trust & Private Client practice with the hire of Blair L. Botsford in Bermuda.

Blair brings extensive expertise in estate planning and administration, trusts, incapacity planning and taxation. Her practice focuses on the preparation of Wills, trusts, powers of attorney, living wills, applications for grants of representation, mutual will agreements, estate and trust accounts. Blair also specialises in cross-border estate planning, as well as contentious trust and estate matters.

Blair was previously a Partner in the Waterloo office of Canadian firm Miller Thomson LLP, where she specialised in private client matters including multi-jurisdictional transactions. While at Miller Thomson, Blair also acted as outside counsel to Canadian Bank CIBC, where she coordinated a variety of contentious trust and estate matters.

Alec Anderson, Global Head of Trust & Private Client, commented: “I am delighted to welcome Blair to the Conyers Trust & Private Client team. She brings a wealth of legal experience and is a valuable addition to our practice as we continue to reinforce our position as a leading private client practice.”

Commenting on her move to Conyers, Blair said: “Conyers has a long-established reputation as a leader in offshore trust and private client law, with a broad practice encompassing all aspects of contentious and non-contentious work. I look forward to playing my part in the team and seeking to add value to Conyers’ client focussed services.”

Blair is a member of the Law Society of Upper Canada and STEP. She holds an MA in Economics from McMaster University, an LLB from University of Western Ontario and a BA in Honours Economics from University of Waterloo.

Conyers’ Bermuda Trust & Private Client practice has maintained its dedication to its investment in the country’s status as a leading trusts jurisdiction. The team has recently played a leading role in legal developments regarding the scope of the Bermuda Court’s jurisdiction of the court under S.47 of the Trustee Act 1975, which has led to the discovery of new estate planning opportunities for multi-jurisdictional families.

Blair’s hire follows a successful year for Conyers’ Global Trust & Private Client practice, which launched a BVI practice in 2010 and which continues to grow its Cayman private client practice. The firm’s lawyers continue to deliver bespoke legal structures and solutions, and responsive advice and fiduciary services to wealthy clients and their legal advisors.

 

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